Creative team - Dean Maryon, Richard Bullock, Director - Lance Accord
SPORT MEETS ART
Creative team - Dean Maryon and Sean Thompson, Directors - Dean Maryon, Sean Thompson and Dan Gordan, Animation Director - Dan Sumich, Photographer - David Turnley
A multi-media program showcased the content collected from around the globe; including 21 TV commercials, 15 documentaries, 1 long-format film, behind the scenes footage, print, Outdoor, exhibitions, auctions and exclusive digital content. The roll out included social networking, mobile, instant messaging, branded trailers, promotions, prizes and other elements that invite consumers to interact with the brand and encourage them to take the first step in their personal impossible journey.
LIONEL MESSI - TINY GIANT
A group of players take to the sky to play football against an army of opponents on a pitch made only of lines, The integrated advertising campaign titled ‘Impossible Field’ features a mix of players including Beckham, Ballack, Raúl, Defoe, Kaká and Saviola. The campaign included TV, Cinema, Print, Outdoor and E-marketing.
GOLD IS NEVER A GIVEN
Creative team - Carlos Furnari & Paulo Martins. CD - Dean Maryon. Photographer - Paulo Martins
WORLD CUP 2002
As the 2002 World Cup approaches cases of a strange condition called Footballitis begin to increase. Concerned about the effects of this epidemic an institute is set up to study and find a cure for the disease.